Academy
A playbook for every ad format
The angle, the hook, the script beats, the shot prompt and the checklist before you post – the same rules the studio follows when it builds the ad for you.
Realistic
UGC testimonialA creator recommends your product – authentic, selfie-style.4 scenes · ≈ 120 creditsTransformationBefore → after with a satisfying reveal. Works for any visible result.4 scenes · ≈ 120 creditsRoutine / day in the lifeThe product as part of a real routine – GRWM, morning, workout or bedtime.4 scenes · ≈ 120 creditsPodcast clipFeels like an honest moment clipped from a podcast.3 scenes · ≈ 92 creditsUnboxing POVFirst-person unboxing with genuine reactions.3 scenes · ≈ 92 creditsProof / demoThe claim, proven on camera – one test per scene, no cuts.3 scenes · ≈ 92 creditsStreet interviewPassers-by react to your product – handheld, on the street.4 scenes · ≈ 120 creditsShort dramaA mini-series episode with a cliffhanger – the product is the twist.4 scenes · ≈ 120 credits
Product
Cartoon
Cartoon adA cartoon character sells your product, with voice.4 scenes · ≈ 120 creditsProblem as a characterYour customer's everyday problem becomes a character – and your product beats it.4 scenes · ≈ 120 creditsTalking productYour product gets a face and a voice.3 scenes · ≈ 92 creditsSinging adA catchy jingle about your product.3 scenes · ≈ 92 creditsClaymationHandmade clay look that stands out in the feed.3 scenes · ≈ 92 creditsBrick worldToy-brick minifigures star in your ad.3 scenes · ≈ 92 creditsMechanism explainerShows how your product works – great for supplements & skincare.4 scenes · ≈ 120 creditsWhiteboardHand-drawn explainer story with voiceover.4 scenes · ≈ 120 creditsArena battleYour product knocks out the problem in the ring.3 scenes · ≈ 92 creditsSkeleton explainerA friendly skeleton acts out what the problem really does.4 scenes · ≈ 120 creditsCrochet dioramaA cozy knitted miniature world – thumb-stopping and gentle.3 scenes · ≈ 92 credits
240 ad hooks, 12 niches, one PDF
Every hook from our library, sorted by niche and formula, plus the doubts buyers have in each niche. Print it, pin it, use it in your next shoot.