Street interview ad playbook

Passers-by react to your product – handheld, on the street.

1. 1

   Pick the angle

   Say it in your customer's words: Strangers guess / react to [surprising fact about the product]

   Works best for buyers who are unaware, problem-aware, solution-aware.

2. 2

   Open with a hook

   • Curiosity & pattern break – An odd image or claim that has to be resolved.
   • Review, proof & honesty – Lead with evidence, a test or an honest admission.
   • Hooks by niche →
3. 3

   Write the beats

   • Demo / proof – Show the claim being proven on camera – one test per scene, no adjectives.
   • 3 reasons – Hook, then three concrete reasons, each with one visual proof, then the CTA.

   4 scenes. Keep each spoken line to 15–22 words for an 8-second clip.

   Interviewer asks one short question per scene, the passer-by answers naturally. All people are fictional – write reactions and guesses, never testimonials about long-term use.

4. 4

   Shoot every scene the same way

   Scene promptCopy prompt

   Character: Friendly street interviewer in their late twenties holding a clip-on microphone, casual jacket.
   
   Handheld vertical street footage on a busy city sidewalk, a clip-on microphone visible, natural overcast daylight, passers-by in the background
   
   Each scene: [subject] performs [one action] in [setting]. [shot size + ONE camera move]. [lighting + mood]. [continuity constraint].
   
   Avoid: on-screen text, captions, prices or watermarks, studio commercial gloss, a second product or a changed label, camera moves combined in one shot, staged studio backdrop.

   Fill the brackets for each scene – one action and one camera move per shot.

5. 5

   Check before you post

   • Product silhouette, label and colors match the product photos in every scene
   • Hands: five fingers, natural grip, nothing fused with the product
   • Same person, outfit and setting in every scene (check against the hero still)
   • Spoken lines fit the clip length – nobody talks faster than normal
   • Captions and offer are added in the timeline, never baked into the video
   • End card shows the right offer, CTA and link
   • A fictional presenter demonstrates or explains – no invented personal customer stories
   • Only claims from the product's claim registry; no cure, guarantee or before/after promises the niche forbids
   • Interviewees are clearly reactions, not long-term customer reviews