Hook library
The first two seconds, sorted by formula
Four formulas that stop the scroll – pick the one that fits your buyer.
POV & relatable moment
The viewer recognizes their own life in the first second.
Problem callout
Name the exact pain (and who has it) before anything else.
Curiosity & pattern break
An odd image or claim that has to be resolved.
Review, proof & honesty
Lead with evidence, a test or an honest admission.
Hooks by niche
Beauty & skincareFashion & apparelHome & livingTech & gadgetsSupplements & healthFood & drinksFitnessPetBaby & kidsJewelry & accessoriesHairAuto & outdoorOther products
Want hooks for your exact product? Use the free hook generator.
240 ad hooks, 12 niches, one PDF
Every hook from our library, sorted by niche and formula, plus the doubts buyers have in each niche. Print it, pin it, use it in your next shoot.
Test five hooks on one ad
Every ad gets alternative opening scenes you can render and export as separate variants – the fastest way to find a winner.
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