Arena battle ad playbook

Your product knocks out the problem in the ring.

1. 1

   Pick the angle

   Say it in your customer's words: [Product] knocks out [the personified problem]

   Works best for buyers who are problem-aware, solution-aware.

2. 2

   Open with a hook

   • Curiosity & pattern break – An odd image or claim that has to be resolved.
   • Hooks by niche →
3. 3

   Write the beats

   • Problem → Agitate → Solve – Name the problem, make it felt with a specific moment, then the product solves it.

   3 scenes. Keep each spoken line to 15–22 words for an 8-second clip.

   Sports-commentator voice, three rounds max. The problem character is a goofy villain, never a real brand.

4. 4

   Shoot every scene the same way

   Scene promptCopy prompt

   Bold cartoon boxing arena under bright spotlights, cheering cartoon crowd, punchy saturated colors, dynamic poses
   
   Each scene: [subject] performs [one action] in [setting]. [shot size + ONE camera move]. [lighting + mood]. [continuity constraint].
   
   Avoid: on-screen text, captions, prices or watermarks, garbled or invented lettering, photorealistic humans mixed into the stylized world, the product redesigned beyond recognition, realistic violence or injuries.

   Fill the brackets for each scene – one action and one camera move per shot.

5. 5

   Check before you post

   • Style lock holds: same material, palette and character design in every scene
   • The real product is recognizable (shape, colors, label) even in the stylized world
   • One clear action per scene, readable at phone size
   • No text or garbled lettering inside the image – text lives in the timeline
   • Voice timing matches the scene length
   • A fictional presenter demonstrates or explains – no invented personal customer stories
   • Only claims from the product's claim registry; no cure, guarantee or before/after promises the niche forbids
   • Never picture a real competitor as the opponent