Problem as a character ad playbook

Your customer's everyday problem becomes a character – and your product beats it.

1. 1

   Pick the angle

   Say it in your customer's words: [Character] goes from [frustration] to [relief] because of [product]

   Works best for buyers who are unaware, problem-aware.

2. 2

   Open with a hook

   • POV & relatable moment – The viewer recognizes their own life in the first second.
   • Curiosity & pattern break – An odd image or claim that has to be resolved.
   • Hooks by niche →
3. 3

   Write the beats

   • Problem → Agitate → Solve – Name the problem, make it felt with a specific moment, then the product solves it.
   • Before → After – Show life before, the turning point, and the after – same person, same light.

   4 scenes. Keep each spoken line to 15–22 words for an 8-second clip.

   A tiny story with one character the viewer roots for. Story first, product second, sale last. One action per scene; the narrator voice carries the words, the picture carries the feeling.

4. 4

   Shoot every scene the same way

   Scene promptCopy prompt

   Character: The customer's everyday problem personified as an expressive 3D character with a strong personality (e.g. stubborn belly fat, a sneaky bald spot, a clutter monster).
   
   Stylized 3D animated feature-film look: soft rounded shapes, expressive oversized eyes, saturated but gentle colors, soft global illumination, simple uncluttered sets – the real product stays photoreal
   
   Each scene: [subject] performs [one action] in [setting]. [shot size + ONE camera move]. [lighting + mood]. [continuity constraint].
   
   Avoid: on-screen text, captions, prices or watermarks, garbled or invented lettering, photorealistic humans mixed into the stylized world, the product redesigned beyond recognition.

   Fill the brackets for each scene – one action and one camera move per shot.

5. 5

   Check before you post

   • Style lock holds: same material, palette and character design in every scene
   • The real product is recognizable (shape, colors, label) even in the stylized world
   • One clear action per scene, readable at phone size
   • No text or garbled lettering inside the image – text lives in the timeline
   • Voice timing matches the scene length
   • A fictional presenter demonstrates or explains – no invented personal customer stories
   • Only claims from the product's claim registry; no cure, guarantee or before/after promises the niche forbids