Crochet diorama ad playbook

A cozy knitted miniature world – thumb-stopping and gentle.

1. 1

   Pick the angle

   Say it in your customer's words: A cozy handmade world where [product] fixes [small problem]

   Works best for buyers who are unaware, problem-aware.

2. 2

   Open with a hook

   • Curiosity & pattern break – An odd image or claim that has to be resolved.
   • POV & relatable moment – The viewer recognizes their own life in the first second.
   • Hooks by niche →
3. 3

   Write the beats

   • Before → After – Show life before, the turning point, and the after – same person, same light.
   • Problem → Agitate → Solve – Name the problem, make it felt with a specific moment, then the product solves it.

   3 scenes. Keep each spoken line to 15–22 words for an 8-second clip.

   Gentle, cozy pacing – one small action per scene (a yarn character stretches, a tiny door opens). The real product appears as itself in the yarn world.

4. 4

   Shoot every scene the same way

   Scene promptCopy prompt

   Character: Small crochet character with button eyes and soft yarn texture.
   
   Miniature diorama made entirely of crochet and knitted yarn: visible stitches and loops, soft fuzzy fibers, felt details, button eyes, warm tabletop lighting, shallow miniature scale
   
   Each scene: [subject] performs [one action] in [setting]. [shot size + ONE camera move]. [lighting + mood]. [continuity constraint].
   
   Avoid: on-screen text, captions, prices or watermarks, garbled or invented lettering, photorealistic humans mixed into the stylized world, the product redesigned beyond recognition, plastic or CGI surfaces.

   Fill the brackets for each scene – one action and one camera move per shot.

5. 5

   Check before you post

   • Style lock holds: same material, palette and character design in every scene
   • The real product is recognizable (shape, colors, label) even in the stylized world
   • One clear action per scene, readable at phone size
   • No text or garbled lettering inside the image – text lives in the timeline
   • Voice timing matches the scene length
   • A fictional presenter demonstrates or explains – no invented personal customer stories
   • Only claims from the product's claim registry; no cure, guarantee or before/after promises the niche forbids