Singing ad ad playbook

A catchy jingle about your product.

1. 1

   Pick the angle

   Say it in your customer's words: [Desired state] without [common objection] – sung in the customer's words

   Works best for buyers who are unaware, problem-aware, solution-aware.

2. 2

   Open with a hook

   • Curiosity & pattern break – An odd image or claim that has to be resolved.
   • POV & relatable moment – The viewer recognizes their own life in the first second.
   • Hooks by niche →
3. 3

   Write the beats

   • Song – Verse sets up the problem in customer language, chorus carries the angle and the product, hook in the first 5 s.

   3 scenes. Keep each spoken line to 15–22 words for an 8-second clip.

   Audio first: the song decides scene count and length. Pick the genre from the audience (skincare/beauty → pop, R&B, indie pop; fitness → hip hop, EDM; home → acoustic, folk pop; pets/baby → playful pop, ukulele; tech → synth pop, electronic). Lyrics carry the angle, not the brand name; the hook lands in the first 5 seconds. Song style prompt: genre, vocal, tempo, mood, production – under 25 words. Never write 'cinematic', 'stunning' or 'professional'.

4. 4

   Shoot every scene the same way

   Scene promptCopy prompt

   Character: Charismatic singer character on a small stage with a spotlight.
   
   Each scene: [subject] performs [one action] in [setting]. [shot size + ONE camera move]. [lighting + mood]. [continuity constraint].
   
   Avoid: on-screen text, captions, prices or watermarks, garbled or invented lettering, photorealistic humans mixed into the stylized world, the product redesigned beyond recognition.

   Fill the brackets for each scene – one action and one camera move per shot.

5. 5

   Check before you post

   • Style lock holds: same material, palette and character design in every scene
   • The real product is recognizable (shape, colors, label) even in the stylized world
   • One clear action per scene, readable at phone size
   • No text or garbled lettering inside the image – text lives in the timeline
   • Voice timing matches the scene length
   • Lip-sync matches the sung line in every scene
   • A fictional presenter demonstrates or explains – no invented personal customer stories
   • Only claims from the product's claim registry; no cure, guarantee or before/after promises the niche forbids