Brick world ad playbook

Toy-brick minifigures star in your ad.

1. 1

   Pick the angle

   Say it in your customer's words: A tiny brick hero solves [everyday problem] with [product]

   Works best for buyers who are unaware, problem-aware.

2. 2

   Open with a hook

   • Curiosity & pattern break – An odd image or claim that has to be resolved.
   • POV & relatable moment – The viewer recognizes their own life in the first second.
   • Hooks by niche →
3. 3

   Write the beats

   • Problem → Agitate → Solve – Name the problem, make it felt with a specific moment, then the product solves it.
   • Before → After – Show life before, the turning point, and the after – same person, same light.

   3 scenes. Keep each spoken line to 15–22 words for an 8-second clip.

   A tiny adventure in a brick world, one snappy action per scene. The real product appears as a photoreal object next to the bricks – never built from bricks.

4. 4

   Shoot every scene the same way

   Scene promptCopy prompt

   Character: Toy-brick minifigure hero.
   
   Toy-brick world: glossy plastic bricks with visible studs, minifigures with printed faces and stepped poses, bright playful toy-photography light at minifigure eye level
   
   Each scene: [subject] performs [one action] in [setting]. [shot size + ONE camera move]. [lighting + mood]. [continuity constraint].
   
   Avoid: on-screen text, captions, prices or watermarks, garbled or invented lettering, photorealistic humans mixed into the stylized world, the product redesigned beyond recognition, real brand logos on bricks or figures.

   Fill the brackets for each scene – one action and one camera move per shot.

5. 5

   Check before you post

   • Style lock holds: same material, palette and character design in every scene
   • The real product is recognizable (shape, colors, label) even in the stylized world
   • One clear action per scene, readable at phone size
   • No text or garbled lettering inside the image – text lives in the timeline
   • Voice timing matches the scene length
   • A fictional presenter demonstrates or explains – no invented personal customer stories
   • Only claims from the product's claim registry; no cure, guarantee or before/after promises the niche forbids