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ROAS calculator
Can your ads make money?
Your margin decides the ROAS you need; your funnel decides the ROAS you get.
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Break-even ROAS
1.70×
Below this, every order loses money.
Your projected ROAS
1.13×
From CPM, click-through and conversion rate.
Break-even cost per purchase
$26.43
The most an order may cost you in ads.
Projected cost per purchase
$40.00
Cost per click $1.00
Margin before ads
58.7%
$26.43 per order
Profit per order after ads
-$13.57
Losing money per order – improve click-through or conversion before spending more.
The fastest way to move click-through: test 3–5 different hooks on the same ad. A 0.5-point lift in CTR changes your cost per purchase more than any bid strategy.
Lift click-through with better creatives
Make five hook variants of one ad and find the one that clears break-even.
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