Whiteboard ad playbook

Hand-drawn explainer story with voiceover.

1. 1

   Pick the angle

   Say it in your customer's words: Why [the usual fix] fails – and how [product] works instead

   Works best for buyers who are problem-aware, solution-aware.

2. 2

   Open with a hook

   • Curiosity & pattern break – An odd image or claim that has to be resolved.
   • Problem callout – Name the exact pain (and who has it) before anything else.
   • Hooks by niche →
3. 3

   Write the beats

   • Problem → Agitate → Solve – Name the problem, make it felt with a specific moment, then the product solves it.
   • 3 reasons – Hook, then three concrete reasons, each with one visual proof, then the CTA.

   4 scenes. Keep each spoken line to 15–22 words for an 8-second clip.

   One idea per scene drawn as a simple icon. The voice explains; the drawing has no words.

4. 4

   Shoot every scene the same way

   Scene promptCopy prompt

   Hand-drawn black marker illustrations on a clean white board, simple icons and arrows, one accent color, a hand drawing the next element
   
   Each scene: [subject] performs [one action] in [setting]. [shot size + ONE camera move]. [lighting + mood]. [continuity constraint].
   
   Avoid: on-screen text, captions, prices or watermarks, garbled or invented lettering, photorealistic humans mixed into the stylized world, the product redesigned beyond recognition, dense paragraphs or readable words in the drawing.

   Fill the brackets for each scene – one action and one camera move per shot.

5. 5

   Check before you post

   • Style lock holds: same material, palette and character design in every scene
   • The real product is recognizable (shape, colors, label) even in the stylized world
   • One clear action per scene, readable at phone size
   • No text or garbled lettering inside the image – text lives in the timeline
   • Voice timing matches the scene length
   • A fictional presenter demonstrates or explains – no invented personal customer stories
   • Only claims from the product's claim registry; no cure, guarantee or before/after promises the niche forbids