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Hook generator

Twenty first lines for your ad

Fill in four fields – the hooks update as you type.

Fill in all four for hooks that sound like your brand.

POV & relatable moment

The viewer recognizes their own life in the first second.

  • “POV: you're busy people and nothing works again.”
  • “Me pretending nothing works isn't ruining my morning.”
  • “Tell me you're busy people without telling me.”
  • “The face you make when nothing works.”
  • “When you finally stop putting up with nothing works.”

Problem callout

Name the exact pain (and who has it) before anything else.

  • “If nothing works, watch this.”
  • “Busy people: stop doing this.”
  • “Nothing works? It's not your fault.”
  • “Still dealing with nothing works? Here's the fix.”
  • “The real reason nothing works – and what actually helps.”

Curiosity & pattern break

An odd image or claim that has to be resolved.

  • “I didn't believe this would work either.”
  • “Nobody tells busy people this.”
  • “Watch what this does in ten seconds.”
  • “The weird reason busy people are switching to this.”
  • “I tried the this everyone's been asking about.”

Review, proof & honesty

Lead with evidence, a test or an honest admission.

  • “One take, no cuts: it actually works.”
  • “I tested this so you don't have to.”
  • “Honest review: what this does and doesn't do.”
  • “Here's it actually works in real light, no filter.”
  • “Side by side: before this and after.”

Test these hooks on a real ad

Every ad in the app gets alternative opening scenes you can render and export as separate variants.

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