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Food & drinks ad hooks
Opening lines for food & drinks ads, sorted by the four hook formulas. Say them in the first two seconds – and back them up with a shot that proves it.
POV & relatable moment
The viewer recognizes their own life in the first second.
- “POV: dinner in 15 minutes on a Tuesday.”
- “Me sneaking a spoon straight from the jar.”
- “When the kids actually ask for seconds.”
- “Lunch at your desk but make it good.”
- “That 4pm snack craving.”
Problem callout
Name the exact pain (and who has it) before anything else.
- “Bored of the same three dinners?”
- “Healthy snacks that taste like cardboard? Not this.”
- “No time to cook on weeknights?”
- “Kids picky about vegetables?”
- “Store-bought sauce full of sugar?”
Curiosity & pattern break
An odd image or claim that has to be resolved.
- “Watch this pour.”
- “The secret ingredient is in the fridge already.”
- “I put it on everything now.”
- “Guess how many ingredients.”
- “My grandma's trick, but faster.”
Review, proof & honesty
Lead with evidence, a test or an honest admission.
- “Real kitchen, one take.”
- “Kid taste test, unscripted.”
- “Here's the full ingredient list.”
- “No styling, just dinner.”
- “What it looks like after a week open.”
What food & drinks buyers doubt
Answer at least one of these in every ad.
- · Does it actually taste good?
- · What's in it?
- · Is it worth the price?
- · Allergens?
- · How long does it keep?
Next: Food & drinks scene prompts · UGC testimonial ads · Street interview ads · Talking product ads · Singing ad ads
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