← Glossary
Winning ad
The variant that beats the others on the metric you test for – and the base for the next round of variants.
A winner is declared per test, with enough spend behind it to trust the numbers. The next round keeps what made it win (often the angle or the hook) and changes one thing at a time.
Related terms
Make an ad that gets this right
Paste your product link – script, creator, stills, clips and captions in minutes.
Try surfugc free125 free credits after email confirmation · no card needed