← Glossary
UGC ad
An ad that looks like content made by a real customer or creator rather than by the brand.
UGC (user-generated content) ads are filmed like a normal social post: phone camera, real setting, a person talking to the camera. They feel native in TikTok, Reels and Stories, which is why they often hold attention better than polished commercials.
AI UGC uses generated creators and scenes. Platforms and the EU AI Act require AI content to be labelled – a fictional creator must not claim personal results.
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