← Glossary
ROAS (return on ad spend)
Revenue attributed to the ads ÷ what the ads cost.
A ROAS of 3 means three dollars of attributed revenue for every dollar spent. Whether that is profitable depends on your margin – the break-even ROAS is 1 ÷ gross margin.
Attribution windows differ by platform, so compare ROAS within one platform and one setting.
Try it: ROAS calculator
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