← Glossary
Ad claims
What an ad states about the product's effect – and has to be able to prove.
Health and cosmetic claims are regulated in the EU (for example Regulation 1924/2006 for health claims and 1223/2009 for cosmetics), and platforms reject ads with unsupported promises. Keeping a list of approved claims per product and checking every script against it prevents rejections.
Related terms
Make an ad that gets this right
Paste your product link – script, creator, stills, clips and captions in minutes.
Try surfugc free125 free credits after email confirmation · no card needed