What is the safe zone?

The part of a vertical video that no platform UI (buttons, caption, profile) covers.

They are approximations – the UI differs slightly per device and app version. Leave a margin.

Is your hook hidden behind the buttons?

The bottom third and the right edge of a vertical ad are covered by the app. Keep text, faces and the product inside the safe zone.

Drop an image or video – it stays on your device

Red = covered by the app’s buttons and caption. Keep hooks, faces and the product inside the dashed box.

Zones are approximate and vary by device and app version.

What is the safe zone?: The part of a vertical video that no platform UI (buttons, caption, profile) covers.
Are the zones exact?: They are approximations – the UI differs slightly per device and app version. Leave a margin.

Our editor places captions and the end card where no UI covers them.

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