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Will your caption get cut off?
The first line does the work. Check it against the limits where each platform adds “…more”.
117 characters21 words≈ 6 s to read0 hashtags0 emoji
- Meta primary text (shown before “…more”)fitsLimit 125 characters
- Meta headline29 overLimit 40 characters (first line)
- TikTok caption (shown before “more”)17 overLimit 100 characters
- On-screen hook (readable in ~2 s)27 overLimit 42 characters (first line)
Questions
- How long should the primary text be?
- Meta shows about 125 characters before “…more” – put the hook and the offer in that part.
- How long can an on-screen hook be?
- Viewers read about three to four words per second; keep the first on-screen line readable in about two seconds.
Captions that fit the frame
Burned-in captions in eight styles, placed inside the safe zone automatically.
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